Link building creates a network of relevancy around your site. If you want to compete in the global market you need to develop Web credibility. Quality links are like good references. They're votes of confidence from relevant, high ranking sites. A collection of solid Internet references will help you gain recognition for your products and services.
Quality link development is an essential part of achieving a high PageRank on Google. The Google algorithm views links from established, high-ranking sites as assurances of your sites value. When high-ranking, industry-specific sites point to your operation, it makes your site an authority. You become a recognized player in your field.
Without proper link development, your site will never achieve recognition and distinction in the eyes of the search engines.