Atlanta Georgia SEO PPC and ROI

The great thing about PPC is that it allows you to test out theories about the market. When you research the right keywords, construct the right ad and target the right audience, you will see results. Overspending to get top placement for one keyword phrase won't lead to a solid return on your advertising investment. Trying to be the highest bidder isn't the right approach either. When mounting a successful PPC campaign, regular maintenance, frequent analysis and constant fine-tuning will help you stay ahead of the competition.

Monitoring the Performance of Your PPC Campaigns

The most important part of a PPC campaign is keeping track of your performance. This is especially true for Google AdWords campaigns. Placement on the sponsored listing section of Google will depend on your maximum cost per click (CPC) bid and your current click through rate (CTR). Constant analysis is essential in order to ensure that you are maximizing your CTR. If your PPC ads are underperforming, there's no sense in maintaining the same approach. By using analytics to your advantage, you can see the exactly which PPC ads are performing well, and which keyword phrases need to be replaced or modified.

Diversify Your Keywords

In order to target the widest audience, diversifying your keywords is a must. It's important to switch up your keyword selection in order to cover multiple search phrases. Ad variation will allow you to target different types of searches. Posting ads that cover general and specific phrases will help your site earn top placement in the sponsored listing sections of major search engines. Top placement will lead to a higher CTR, and a higher CTR will lead to more conversions.

Optimizing Landing Pages

Having Web surfers click on an ad is one thing. Turning clicks into conversions is the ultimate goal of any PPC campaign. This is why optimizing your landing pages is so important. When you attract traffic to your site via targeted PPC ads, Web surfers need to be able to locate all the information they need in a clear, easy to find manner. By optimizing your landing pages for specific keyword phrases, you can direct all the incoming traffic to the appropriate products or services you're offering.

Other Methods to Boost Your ROI

With PPC, you will only pay if an Internet user takes action and clicks on your ad. This is why earning a return on your advertising investment is so important. If an Internet user clicks on your ad, you're going to want to see results. By placing targeted and engaging keywords in the title of your ad, you will attract interested traffic. Keeping your display URL short will also help boost your ROI. You can direct traffic to a specific landing page, but displaying a URL that's easy to remember will help your brand recognition efforts and ultimately boost traffic to your site.

The object of a PPC campaign isn't to spend as much money as possible. The goal is to find the highest performing keywords that lead to the largest amount of conversions. By using analytics to gauge the performance of your ads, diversifying your keyword selection, optimizing your landing pages and crafting targeted, clearly written ads, we will help you create a successful PPC campaign that is sure to show results.