Google AdWords is Google's unique PPC program. It's the primary source of revenue for the search engine giant. Any time you perform a goggle search, you will see the sponsored ads featured on the right side of the result pages.
At Alluer Marketing.com, we incorporate first-class AdWords campaigns into our SEO efforts. We will target popular keywords and high-value phrases in an effort to maximize your ROI. With consistently high click-through rates, your site will enjoy more traffic and more conversions.
A successful AdWords campaign will allow you to create immediate interest in your site. If you have a relatively new and underexposed site, AdWords can help you boost your online presence before your natural SEO efforts start to show results.
Bill Gross was the first person to envision a search engine that would rank results based on sponsored searches and pay per click advertising. The more advertisers were willing to pay to be featured on the sponsored result pages, the more prominent their Web sites would be displayed. Gross started this sponsored search phenomenon at GoTo.com (the site eventually became Overture Services and was bought out by Yahoo in 2003 for $1.7 billion). This is the foundation of the Yahoo Search Marketing service.
In early 2007, Yahoo Search Marketing released an update to its pay per click program. The Panama release fine-tuned the ad rank process to combine sponsored listing results with a "quality index" that factors in click-through-rate performance, landing page quality and ad relevance. Project Panama has so far yielded favorable returns for Yahoo. The former search engine giant reported unexpected revenue increases in the third quarter of 2007. While Google still has much of the pay-per-click world on lockdown, Yahoo refuses to go down without a fight.
Before 2006, MSN would showcase paid listings from Overture (and later, Yahoo). Microsoft adCenter now provides the sponsored listing results for the MSN search engine. Microsoft adCenter operates the same way that Google AdWords does. Advertisers will bid on pay per click listings. MSN will display the paid listings based on the highest pay-per-click bids and the click-through-rate performance of each ad.
Google and Yahoo are the most popular search engines out there, but MSN is a solid third option. Having sponsored listings featured on MSN is smart way for your site to reach a wider audience of Internet users.
Ask.com, formerly AskJeeves.com, was the first question-based search engine on the Internet. Although not a part of the big three search engines (Google, Yahoo and MSN), Ask.com still has a loyal following and quite a few unique search features. Ask.com also has its own paid listings service called Ask Sponsored Listings (ASL).
ASL displays paid listings with a title, description and URL. These paid listings show up not only on the Ask.com search engine, but also on the huge network of partner sites affiliated with Ask.com. Having sponsored listings on this network will help you reach millions of unique visitors that frequent the wider system of Ask.com partner sites. No matter how large or small your advertising budget is, ASL's pay per click system will help you attract more targeted traffic to your online business.